For sales conversion rate to be strong, obviously you want to take leads and turn them into sales. The leads or potential customers are more likely to buy your products and services than competitors when they trust your company and what you sell. To gain that trust, transparency is crucial.
What does Transparency Mean?
Transparency exists on a few levels in the relationship between customers and companies. It can refer to the openness of the company’s transactions, such as making public its yearly profits, how it gathers data and its Privacy Policy. That way customers see the inside workings of the company, and that they have nothing to hide in their operations. Read more...
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