How Can You Spot a Fake Review?

Reviews are a valuable source of direct consumer experience about a product or service on the market. Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years.

However, while reviews are important, there are a high number of fake reviews on the market. You can find details about this issue in our previous post The Sad Reality of Online Consumer Reviews. Given the false information, making a buying decision based on consumer reviews must be done carefully. Here are useful tips to help you spot a fake review, beginning with determining what platform the review is seen on. Read more...

What Type of Reviews are the Most Valuable?

Genuine consumer reviews can be a valuable resource for potential buyers. These reviews provide information and experience about a product or service, and can be also a great tool for businesses. Companies, for example, can analyze reviews to find ways to improve their customers’ experiences or improve the actual product or service.

For Consumers, a Valuable Review is…

 

Experience surprisingly shows that end users or potential customers are more interested in seeing reviews that point to some sort of problem, rather than 100 percent or 5 star reviews that contain only praise. Read more...

Another Fake Customer Review Profile – What does it Look Like?

As we previously discussed, many customer review profiles that are online are fake. It is part of the sad reality of consumer reviews today. We recently came across another unsuccessful company producing false reviews and here were a few details we noted about them.

In this particular profile example, we learned the company* is hiring writers to produce positive reviews and post them, with the goal to beat the real consumer’s online testimonials. Did we mention that the real reviews are primarily negative? So, they want to beat the negative ones to achieve a more favorable online standing. In reality, the more productive, ethical method would be to improve customer service and produce quality products instead, of course. Read more...

As we previously discussed, many customer review profiles that are online are fake. It is part of the sad reality of consumer reviews today. We recently came across another unsuccessful company producing false reviews and here were a few details we noted about them.
In this particular profile example, we learned the company* is hiring writers to produce positive reviews and post them, with the goal to beat the real consumer’s online testimonials. Did we mention that the real reviews are primarily negative? So, they want to beat the negative ones to achieve a more favorable online standing. In reality, the more productive, ethical method would be to improve customer service and produce quality products instead, of course.
- See more at: http://www.checktick.com/blog/another-fake-customer-review-profile-what-does-it-look-like/#sthash.fMhoJBCV.dpuf

Consumer Review Issues Make Breaking News: Our Take on the Latest Article

A recent article from WebProNews has caught our eye. While the article focuses on the review platform Yelp, we see the article as being a confirmation of many of the bigger consumer review issues we have discussed in our posts here at the CT Insider.

For example, the article brings to light whether many online customer reviews are genuine or not. Also, it questions how we know whether a review is genuine or not. Yes, these are questions we have asked and given tips on over the past few months.

As the article is published by WebProNews, a website well known for covering top online marketing news, we take that to mean that consumer reviews continue to be a relevant, important issue. Yes, we concur. The article gives us motivation at CheckTick to continue our journey to generate legitimate consumer reviews using our unique software. Read more...

Future of Marketing for SMEs

Future of Marketing for SMEs

What is the Future of Marketing for Small and Medium-Sized Businesses?

In order to grow your small or medium-sized enterprise, your marketing strategy needs to be a strong one that catches the eye of your target audience. By learning what the future holds for your enterprise in the marketing realm, you can begin making adjustments today to gain future success.

The Current Marketing Picture

 

The world has reached an amazing point in time where all markets connect perfectly into one global environment. This development has allowed for expansion of importing and exporting activities, with many US and EU companies outsourcing to the third world countries. Western production has fallen, along with over consumption.  Read more...

Recent Study Shows Staggering Number of Consumers Read Online Reviews

Feedback Search Engine

Consumers are flocking to online reviews more and more before they make purchases. This detail gets confirmation from WebProNews in their summary of BrightLocal’s recent Local Consumer Review Study. The staggering results clearly show that online reviews are more important than ever to people, providing support for CheckTick.com tool that generates new, genuine reviews for businesses.

As WebProNews explains, 32 percent of surveyed people have searched online for a local business within the last 12 months, which is more than the 28 percent in 2013. Chances are good that these people are doing research before making a purchase and confirming the business is trustworthy. In fact, 88 percent of people confirmed the primary reason they read reviews was to find out the quality of the company. That number is higher than in 2013, when it was 85 percent. Read more...