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Consumers are flocking to online reviews more and more before they make purchases. This detail gets confirmation from WebProNews in their summary of BrightLocal’s recent Local Consumer Review Study. The staggering results clearly show that online reviews are more important than ever to people, providing support for CheckTick.com tool that generates new, genuine reviews for businesses.
As WebProNews explains, 32 percent of surveyed people have searched online for a local business within the last 12 months, which is more than the 28 percent in 2013. Chances are good that these people are doing research before making a purchase and confirming the business is trustworthy. In fact, 88 percent of people confirmed the primary reason they read reviews was to find out the quality of the company. That number is higher than in 2013, when it was 85 percent. Read more...
As WebProNews explains, 32 percent of surveyed people have searched online for a local business within the last 12 months, which is more than the 28 percent in 2013. Chances are good that these people are doing research before making a purchase and confirming the business is trustworthy. In fact, 88 percent of people confirmed the primary reason they read reviews was to find out the quality of the company. That number is higher than in 2013, when it was 85 percent. Read more...
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