Finishing the Most Common Online Marketing Myth

The majority of small business owners believe one significant web marketing myth that you just need to have a web and drive traffic there to get online sales. However, this pattern is not valid anymore. The reality is quite different.

Today, any new qualified visits to your website, whether they are paid or organic, are becoming more expensive and difficult to get. While customer spending in the US and Europe is struggling, the number of businesses competing online has risen rapidly in growth, so those businesses have to share the few sales that exist. Read more...

Why are Genuine Consumer Reviews Important for SEO?

As you build an SEO campaign for your business, a crucial element to include is consumer reviews. The endorsements are important as search engines often consider them to be fresh content, and they can lower bounce rates considerably too.

Customer Reviews as Fresh Content

Regardless of any algorithm changes that occur on popular search engines, one constant that remains is that a consumer review is fresh content. Reviews continue to have high value for your company’s SEO ranking, regardless of search engine modifications. We recently tested and confirmed this concept by updating content on the website. The updates consisted of on-page content, blog posts and new displays of generated reviews. Read more...

Why Your Business Can No Longer Ignore Web Sales Conversion Rate

Online marketing is one of the fastest moving industries out there. While a few years ago businesses could neglect tweaking their website homepage for conversion rates, this is no longer a possibility. 

The Importance of Sales Conversion Rate

So, why has conversion rate become something vital for your business to consider? The answer is fast growing competition in every online segment. The high number of newly launched companies is proof of this trend, as most of these enterprises have an online presence.

Several e-commerce segments are experiencing massive growth as they sell furniture, clothes, gifts, gadgets, and more. Where you were once surrounded by, say, five players (just two years ago), now the competition has doubled, and all of the companies advertise heavily. Read more...