As you build an SEO campaign for your business, a crucial element to include is consumer reviews. The endorsements are important as search engines often consider them to be fresh content, and they can lower bounce rates considerably too.
Customer Reviews as Fresh Content
Regardless of any algorithm changes that occur on popular search engines, one constant that remains is that a consumer review is fresh content. Reviews continue to have high value for your company’s SEO ranking, regardless of search engine modifications. We recently tested and confirmed this concept by updating content on the website. The updates consisted of on-page content, blog posts and new displays of generated reviews. Read more...
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