Do Positive and Negative Reviews Cause Changes in SERP Rankings?

Even though our last post is more or less about the same topic, we decided to share an interesting question and feedback that we just received from our friend and “SEO Guru” Mike, who runs the company Webpage Design Kentucky. When I sent him the latest version of CheckTick.com, he replied as follows:

“Very interesting concept. As I can see in internet marketing, there is a lot of review spamming going on. In a way, I think it is due to the new social indicators for SEO, as well as for the competitive edge the spammers think they are receiving. Do you think, with review spammers sending out negative reviews against competitors, that this causes a negative effect in the SERPs of search engines like Google for SEO?” Read more...

Tips for Webmasters: Go Local and Relevant for SEO Strategies

Local is really where it’s at for SEO. At a time when the online industry is growing at a faster pace than ever seen before, it is important for webmasters to develop strong SEO strategies. A great way to do so is to take a local, relevant approach.

Local Registration of Directories and Websites

For webmasters, take a look at the area nearby the client’s company headquarters. What businesses are close by, in terms of physical proximity? Use the places close by to help form a list of directories and websites; with that list, you can then submit the client’s site to the ones you deem most appropriate or relevant. Read more..

How Transparency Can Improve Your Online Sales Conversion Rate

For sales conversion rate to be strong, obviously you want to take leads and turn them into sales. The leads or potential customers are more likely to buy your products and services than competitors when they trust your company and what you sell. To gain that trust, transparency is crucial.

What does Transparency Mean?

Transparency exists on a few levels in the relationship between customers and companies. It can refer to the openness of the company’s transactions, such as making public its yearly profits, how it gathers data and its Privacy Policy. That way customers see the inside workings of the company, and that they have nothing to hide in their operations. Read more...

Putting out the Welcome Mat at CheckTick.com

Welcome to the CheckTick.com blog! We, the CheckTick.com team, are proud to put out the welcome mat officially and introduce you to our site. We have been working hard behind the scenes to bring you a one-of-a-kind online reputation tool.Our platform generates genuine reviews of products or services and promoting existing ones to help both companies and buyers.

Why was CheckTick.com Created?

CheckTick.com rose out of the desire to create a quality platform where companies can submit reviews from multiple sources to their profile, and to provide insider information to people about the review industry. CheckTick.com does that and so much more! Read more...

How Important Will Genuine Consumer Reviews Be in Your 2014 Marketing Strategy?

With recent changes to online marketing and SEO configurations, every unique visitor is even more valuable than ever before to a website – especially for an e-commerce one. For many online shops and e-commerce websites, the year 2013 was a transitional one, with some companies faring more positively at end of the year than others, due to the changes.

Significant Online Changes in 2013

The main reasons for the ups and down in 2013 were:

1)      The US and UK saw what was likely the highest number of start-ups since the 2007 recession, and since the online shopping and marketing boom began. In many cases, this means that where once we could see 20 direct competitors, we now see double that, even in niche markets. This trend has been difficult, even for professional marketers. Read more...

The Sad Reality of Online Consumer Reviews

Not every consumer or end user on a website fully understands the reality of the online review industry. As the virtual market clogs with fake reviews, it is a sad reality overall. Our team has first-hand experiences behind the scenes of the review sector, and we’re sharing what we’ve seen, as well was what we continue to see, to educate you as a purchaser.

Types of Reviews Online

You are likely to encounter many positive reviews online, for products, services and companies. The 5-star ratings look great; the temptation is there to take the reviews at face value and buy them solely based on the recommendations. Read more...