With recent changes to online marketing and SEO configurations, every unique visitor is even more valuable than ever before to a website – especially for an e-commerce one. For many online shops and e-commerce websites, the year 2013 was a transitional one, with some companies faring more positively at end of the year than others, due to the changes.
Significant Online Changes in 2013
The main reasons for the ups and down in 2013 were:
1) The US and UK saw what was likely the highest number of start-ups since the 2007 recession, and since the online shopping and marketing boom began. In many cases, this means that where once we could see 20 direct competitors, we now see double that, even in niche markets. This trend has been difficult, even for professional marketers. Read more...
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