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Thursday 31 July 2014

How Can You Spot a Fake Review?

Reviews are a valuable source of direct consumer experience about a product or service on the market. Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years.

However, while reviews are important, there are a high number of fake reviews on the market. You can find details about this issue in our previous post The Sad Reality of Online Consumer Reviews. Given the false information, making a buying decision based on consumer reviews must be done carefully. Here are useful tips to help you spot a fake review, beginning with determining what platform the review is seen on. Read more...

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