How Transparency Can Improve Your Online Sales Conversion Rate

For sales conversion rate to be strong, obviously you want to take leads and turn them into sales. The leads or potential customers are more likely to buy your products and services than competitors when they trust your company and what you sell. To gain that trust, transparency is crucial.

What does Transparency Mean?

Transparency exists on a few levels in the relationship between customers and companies. It can refer to the openness of the company’s transactions, such as making public its yearly profits, how it gathers data and its Privacy Policy. That way customers see the inside workings of the company, and that they have nothing to hide in their operations. Read more...

Putting out the Welcome Mat at CheckTick.com

Welcome to the CheckTick.com blog! We, the CheckTick.com team, are proud to put out the welcome mat officially and introduce you to our site. We have been working hard behind the scenes to bring you a one-of-a-kind online reputation tool.Our platform generates genuine reviews of products or services and promoting existing ones to help both companies and buyers.

Why was CheckTick.com Created?

CheckTick.com rose out of the desire to create a quality platform where companies can submit reviews from multiple sources to their profile, and to provide insider information to people about the review industry. CheckTick.com does that and so much more! Read more...

How Important Will Genuine Consumer Reviews Be in Your 2014 Marketing Strategy?

With recent changes to online marketing and SEO configurations, every unique visitor is even more valuable than ever before to a website – especially for an e-commerce one. For many online shops and e-commerce websites, the year 2013 was a transitional one, with some companies faring more positively at end of the year than others, due to the changes.

Significant Online Changes in 2013

The main reasons for the ups and down in 2013 were:

1)      The US and UK saw what was likely the highest number of start-ups since the 2007 recession, and since the online shopping and marketing boom began. In many cases, this means that where once we could see 20 direct competitors, we now see double that, even in niche markets. This trend has been difficult, even for professional marketers. Read more...

The Sad Reality of Online Consumer Reviews

Not every consumer or end user on a website fully understands the reality of the online review industry. As the virtual market clogs with fake reviews, it is a sad reality overall. Our team has first-hand experiences behind the scenes of the review sector, and we’re sharing what we’ve seen, as well was what we continue to see, to educate you as a purchaser.

Types of Reviews Online

You are likely to encounter many positive reviews online, for products, services and companies. The 5-star ratings look great; the temptation is there to take the reviews at face value and buy them solely based on the recommendations. Read more...

How Can You Spot a Fake Review?

Reviews are a valuable source of direct consumer experience about a product or service on the market. Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years.

However, while reviews are important, there are a high number of fake reviews on the market. You can find details about this issue in our previous post The Sad Reality of Online Consumer Reviews. Given the false information, making a buying decision based on consumer reviews must be done carefully. Here are useful tips to help you spot a fake review, beginning with determining what platform the review is seen on. Read more...

What Type of Reviews are the Most Valuable?

Genuine consumer reviews can be a valuable resource for potential buyers. These reviews provide information and experience about a product or service, and can be also a great tool for businesses. Companies, for example, can analyze reviews to find ways to improve their customers’ experiences or improve the actual product or service.

For Consumers, a Valuable Review is…

 

Experience surprisingly shows that end users or potential customers are more interested in seeing reviews that point to some sort of problem, rather than 100 percent or 5 star reviews that contain only praise. Read more...

Another Fake Customer Review Profile – What does it Look Like?

As we previously discussed, many customer review profiles that are online are fake. It is part of the sad reality of consumer reviews today. We recently came across another unsuccessful company producing false reviews and here were a few details we noted about them.

In this particular profile example, we learned the company* is hiring writers to produce positive reviews and post them, with the goal to beat the real consumer’s online testimonials. Did we mention that the real reviews are primarily negative? So, they want to beat the negative ones to achieve a more favorable online standing. In reality, the more productive, ethical method would be to improve customer service and produce quality products instead, of course. Read more...

As we previously discussed, many customer review profiles that are online are fake. It is part of the sad reality of consumer reviews today. We recently came across another unsuccessful company producing false reviews and here were a few details we noted about them.
In this particular profile example, we learned the company* is hiring writers to produce positive reviews and post them, with the goal to beat the real consumer’s online testimonials. Did we mention that the real reviews are primarily negative? So, they want to beat the negative ones to achieve a more favorable online standing. In reality, the more productive, ethical method would be to improve customer service and produce quality products instead, of course.
- See more at: http://www.checktick.com/blog/another-fake-customer-review-profile-what-does-it-look-like/#sthash.fMhoJBCV.dpuf