Why Your Business Can No Longer Ignore Web Sales Conversion Rate

Online marketing is one of the fastest moving industries out there. While a few years ago businesses could neglect tweaking their website homepage for conversion rates, this is no longer a possibility. 

The Importance of Sales Conversion Rate

So, why has conversion rate become something vital for your business to consider? The answer is fast growing competition in every online segment. The high number of newly launched companies is proof of this trend, as most of these enterprises have an online presence.

Several e-commerce segments are experiencing massive growth as they sell furniture, clothes, gifts, gadgets, and more. Where you were once surrounded by, say, five players (just two years ago), now the competition has doubled, and all of the companies advertise heavily. Read more...

How Important Will Genuine Consumer Reviews Be in Your 2014 Marketing Strategy?

With recent changes to online marketing and SEO configurations, every unique visitor is even more valuable than ever before to a website – especially for an e-commerce one. For many online shops and e-commerce websites, the year 2013 was a transitional one, with some companies faring more positively at end of the year than others, due to the changes.

Significant Online Changes in 2013

The main reasons for the ups and down in 2013 were:

1)      The US and UK saw what was likely the highest number of start-ups since the 2007 recession, and since the online shopping and marketing boom began. In many cases, this means that where once we could see 20 direct competitors, we now see double that, even in niche markets. This trend has been difficult, even for professional marketers. Read more...

The Sad Reality of Online Consumer Reviews

Not every consumer or end user on a website fully understands the reality of the online review industry. As the virtual market clogs with fake reviews, it is a sad reality overall. Our team has first-hand experiences behind the scenes of the review sector, and we’re sharing what we’ve seen, as well was what we continue to see, to educate you as a purchaser.

Types of Reviews Online

You are likely to encounter many positive reviews online, for products, services and companies. The 5-star ratings look great; the temptation is there to take the reviews at face value and buy them solely based on the recommendations. Read more...

How Can You Spot a Fake Review?

Reviews are a valuable source of direct consumer experience about a product or service on the market. Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years.

However, while reviews are important, there are a high number of fake reviews on the market. You can find details about this issue in our previous post The Sad Reality of Online Consumer Reviews. Given the false information, making a buying decision based on consumer reviews must be done carefully. Here are useful tips to help you spot a fake review, beginning with determining what platform the review is seen on. Read more...

Consumer Review Issues Make Breaking News: Our Take on the Latest Article

A recent article from WebProNews has caught our eye. While the article focuses on the review platform Yelp, we see the article as being a confirmation of many of the bigger consumer review issues we have discussed in our posts here at the CT Insider.

For example, the article brings to light whether many online customer reviews are genuine or not. Also, it questions how we know whether a review is genuine or not. Yes, these are questions we have asked and given tips on over the past few months.

As the article is published by WebProNews, a website well known for covering top online marketing news, we take that to mean that consumer reviews continue to be a relevant, important issue. Yes, we concur. The article gives us motivation at CheckTick to continue our journey to generate legitimate consumer reviews using our unique software. Read more...