The Sad Reality of Online Consumer Reviews

Not every consumer or end user on a website fully understands the reality of the online review industry. As the virtual market clogs with fake reviews, it is a sad reality overall. Our team has first-hand experiences behind the scenes of the review sector, and we’re sharing what we’ve seen, as well was what we continue to see, to educate you as a purchaser.

Types of Reviews Online

You are likely to encounter many positive reviews online, for products, services and companies. The 5-star ratings look great; the temptation is there to take the reviews at face value and buy them solely based on the recommendations. Read more...

How Can You Spot a Fake Review?

Reviews are a valuable source of direct consumer experience about a product or service on the market. Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years.

However, while reviews are important, there are a high number of fake reviews on the market. You can find details about this issue in our previous post The Sad Reality of Online Consumer Reviews. Given the false information, making a buying decision based on consumer reviews must be done carefully. Here are useful tips to help you spot a fake review, beginning with determining what platform the review is seen on. Read more...