Why are Genuine Consumer Reviews Important for SEO?

As you build an SEO campaign for your business, a crucial element to include is consumer reviews. The endorsements are important as search engines often consider them to be fresh content, and they can lower bounce rates considerably too.

Customer Reviews as Fresh Content

Regardless of any algorithm changes that occur on popular search engines, one constant that remains is that a consumer review is fresh content. Reviews continue to have high value for your company’s SEO ranking, regardless of search engine modifications. We recently tested and confirmed this concept by updating content on the website. The updates consisted of on-page content, blog posts and new displays of generated reviews. Read more...

What Type of Reviews are the Most Valuable?

Genuine consumer reviews can be a valuable resource for potential buyers. These reviews provide information and experience about a product or service, and can be also a great tool for businesses. Companies, for example, can analyze reviews to find ways to improve their customers’ experiences or improve the actual product or service.

For Consumers, a Valuable Review is…

 

Experience surprisingly shows that end users or potential customers are more interested in seeing reviews that point to some sort of problem, rather than 100 percent or 5 star reviews that contain only praise. Read more...