Finishing the Most Common Online Marketing Myth

The majority of small business owners believe one significant web marketing myth that you just need to have a web and drive traffic there to get online sales. However, this pattern is not valid anymore. The reality is quite different.

Today, any new qualified visits to your website, whether they are paid or organic, are becoming more expensive and difficult to get. While customer spending in the US and Europe is struggling, the number of businesses competing online has risen rapidly in growth, so those businesses have to share the few sales that exist. Read more...

Recent Study Shows Staggering Number of Consumers Read Online Reviews

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Consumers are flocking to online reviews more and more before they make purchases. This detail gets confirmation from WebProNews in their summary of BrightLocal’s recent Local Consumer Review Study. The staggering results clearly show that online reviews are more important than ever to people, providing support for CheckTick.com tool that generates new, genuine reviews for businesses.

As WebProNews explains, 32 percent of surveyed people have searched online for a local business within the last 12 months, which is more than the 28 percent in 2013. Chances are good that these people are doing research before making a purchase and confirming the business is trustworthy. In fact, 88 percent of people confirmed the primary reason they read reviews was to find out the quality of the company. That number is higher than in 2013, when it was 85 percent. Read more...